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There Are Ten Good Reasons to

Step Up Your Promotion Plans

Without Delay.

 

And there's no reason why you can't add ten new customers to your list in 2010.


Those of us who made it through the past eighteen months are poised to win business from companies that are on their way back. The difference is that they have fewer capable suppliers to choose from.
At least ten of them will be doing business with you by year's end. If you start now.

  • LEARN what you can from the 18 months starting July 2008.
  • FACTOR IN what you saw in the first ten weeks of 2010.
  • WORK WITH US to get 10 new customers in the remaining months of 2010.

 

    Ten reasons why it's time to get back to business:

  • 1. CREDIT CLIMBS & TAXATION DROPS

Small companies are the driver of change. But small business needs credit more than anything. Maybe they'll discover credit unions like auto dealers did when conventional credit sources dried up. Tax incentives for capital equipment purchases begun in 2009 - and just extended into 2010 - are boosting profits, which spurs hiring. And the cycle repeats itself, over and over. Businesses will respond by replacing tired equipment and tired employees. The government says that hiring could remain "modest" through 2012. What's wrong with moderation? We predict that consumers are waiting for a sign, but no one is eager to be the first to move.

  • 2. SOME AUTOMOTIVE SUCCESSES

Luxury car sales are making a comeback - Audi and Mercedes-Benz USA report a HUGE January 2010 sales improvement over January 2009. Also Ford is basking in the glory of winning Truck of the Year for the Transit Connect and Car of the Year for the Fusion Hybrid. Plus, Ford plans to make money on small cars. And Ford made money in 2009 - without any help from US taxpayers. News reports of the "domestic big three" poised to capitalize on Toyota problems were quickly repudiated by all three a short while later. All that anyone hopes for is that loyal Toyota buyers will consider domestic alternatives when planning a new car purchase. That's all Toyota asked for in the early years on our shores. And look how well it worked.

  • 3. JAPAN RECOVERING

Japan reports an increase in factory output in November - first positive numbers since July 2008. The unfortunate hole Toyota finds itself in is sad news, but there's a silver lining. Toyota got to be (almost) number one by doing many things right. Once Toyota management gets their arms around what's happened, we'll see some cutting-edge remediation take place. So, pay attention. We will all learn something from this.

  • 4. MANUFACTURING ON THE MEND

Packaging industry leaders report increased profits on decreased sales. Factory activity will come back - at a lower threshold than we've become used to. And all that capital equipment is aging and some of it is outdated. We cannot settle for that. The USA cannot lose any more competitive edge. When's the last time you talked to an optimistic CFO? Well, Managing Automation magazine, a respected trade publication, announced compelling research results from "a recent survey of CFOs at small and mid-sized industrial companies revealed a streak of optimism tempered slightly by trepidation in a still-recovering economy." Who but a CFO could couch optimism in such black-and-white terms? Did you know that US production increased last month? Mining and utilities were also up. All this in the face of the Toyota crisis, record snowstorms that brought everything to a halt, and output that was subsequently affected. The answer is that demand contunued to gain strength.

  • 5. JOURNALISTS SPEAKING OUT

Journalists report that consumers are "nervous", commercial lenders are "nervous", and manufacturers are "nervous." Big deal. Nervousness is everywhere, especially today. Nervousness has always been with us - but that's why God created optimism: to strike a balance. In this weekend's Detroit Free Press, Brent Snavely reported that "Sales of new cars and trucks, boosted by warmer weather and bigger incentives, increased so much during the first half of March that some dealers are worried that the pace is too good to be true." Some dealers are reporting a "return to normal historical patterns." Work backwards up the supply chain, and that spells good news for Tier suppliers. A Valentine's Day gift from Joe Szczesny: in his Oakland Press Metro Business Column headed "Indicators say economy is pointing up" (February 14), Joe reports that fear of the so-called "double-dip recession" seems to have receded. In addition, his sources point to a more robust recovery, employed workers feel more secure, the devastated auto industry has begun to bounce back, and even Toyota officials see signs of improvement in the overall recovery. Journalists know about new developments before the rest of us do. That's why they call it "the news."

  • 6. LEARN FROM COMPANIES WITH VISION

Audi commits $10 billion in new product development and technology research. Ford is planning to add 1,000 jobs to Michigan's economy focused on electric vehicles. If they can get it right, why can't the rest of us? (They're companies with vision - and they're automotive!). Automotive is bouncing back - with government help, and without. Suppliers should start bouncing now.

  • 7. TEXAS ON THE MOVE

Texas chose to sit out the recession - building schools, reporting increased factory activity, etc. Just this month, the Dallas Morning News reported "After being idle for weeks last year," the General Motors Assembly Plant "is working more overtime now than anyone can recall - with most of the factory's 2,400 workers putting in 60 hours some weeks as Arlington labors to maintain an adequate supply of sport utility vehicles for dealers nationwide." Someone is buying these SUVs. Someone is selling them. And someone is financing it all. What does Texas know that we don't?

  • 8. IT STARTS AND ENDS WITH CONSUMERS

Retailers reported "Slightly better-than-expected" holiday sales. The recession has caused a shift in how we manage money - spenders are becoming savers, and savers are putting away more than ever before. Once we figure out how to make that invested capital work for the rest of us, credit will loosen up again. Positive retail sales data, originally reported in November, continues to spill forth - even categorized as "surprising", "solid results", and "surpassed expectations" in February. And don't forget where consumers face off with industry - at the Shows. Positive feedback from two important January Shows - the Consumer Electronics Show and the North American International Auto Show - can help us gauge our nation's fiscal health.

  • 9. FOLLOW THE NUMBERS

Growth is in the air. The Department of Commerce reported orders for durable goods up almost 3% in November, and new unemployment claims steadily falling since fall. Cost control is paying off - less than 20% of reporting companies are losing money in 2010. 11,000 new jobs in manufacturing alone brought us hope in January - the first monthly increase since November of 2007.

  • 10. JOBS, JOBS, AND MORE JOBS

Total jobs lost since the recession began stand at 8.4 million. How can that be good news? Read on. There are new jobs coming, but we cannot tell just yet what they are or when they will hit. Job creation is already starting. It doesn't matter what the new jobs will be - I'll take it! There will be jobs - 55 million new ones in the next ten years. That's one of every six Americans in the work force doing something they cannot fathom today! Is that exciting or what?

 

FINALLY...
...accept that our economy is in a tender state - it won't take much to put it into a tailspin again. But, we hope that appropriate safeguards are in place. We also hope that everyone shares our optimism, and does everything they can to grow this forward momentum into another boom period for the USA - tempered by caution. So, step forward and join in the recovery of our economy.

 

Once a month, for the remainder of 2010, you can receive an e-newsletter offering ten proven tactics to help grow your business. Drawn from my experience and that of guest experts in business-to-business marketing, there is no charge to qualified sales and marketing people like you.

 

If you would like to receive your own copy of Jim Meloche's Ten in 2010 e-newsletter, register now. Provide your name and email address in the Contact Form below the "Contacts" tab at on this site, and we'll do the rest.

 

While you're here, look around the site. See what we've accomplished with modest budgets, short time frames and great expectations.

 

You'll grow, and so will we. At the rate of ten new customers yet this year.

 

Remember, optimism is infectious.